About Otsü

Otsü, meaning "stories" in the 'Ao' Naga dialect, embodies the idea that every garment carries its narrative. As an ethical, seasonless clothing brand, Otsü transforms one-of-a-kind vintage pieces with handpicked textiles from Northeast India, creating unique, limited-edition designs—just one piece per style.

​

Founded by Asenla Jamir, a Fashion Communication graduate from NIFT Mumbai and an experienced fashion stylist, Otsü reflects her passion for thoughtful design and sustainability. The brand is dedicated to reducing mass production, environmental waste, toxic clothing, and greenwashing while spotlighting the vibrant textile traditions of Northeast India.

​

Blending eccentricity with functionality, Otsü’s aesthetic is both bold and relaxed. Each handmade garment is crafted with care, offering superior quality and a distinctive finish that highlights the uniqueness of every piece.